In order for the landing page to appear in search engines better, we added a section to the site with short articles about upcoming or already made updates, as well as stories about significant features of the application.
The color scheme of the site is determined by the style of the app. The colorfulness of the site is achieved by visual accompaniment, such as article covers. In such way, the emphasis is maintained on the interface of the application.
Paying attention to publications about the application in popular media, we encourage them to download the app.